Behind every seamless digital-trade transaction lies an ecosystem of collaborators—banks, fintechs, SI´s and service providers working together to move information and capital efficiently across borders. At Traydstream, these collaborations are not incidental; they are the company’s core strategy. The person orchestrating much of this ecosystem is Jaime López Heredia, Sales Director for South Europe and Head of Partnerships.
Jaime’s approach to partnership is rooted in empathy and curiosity. “Selling isn’t about speaking; it’s about listening,” he says. “To create the right partnership, you must deeply understand your clients’ pain points and your partners’ strengths.” That philosophy underpins how Traydstream builds trust and alignment across its global network.
Rather than treating partnerships as commercial add-ons, Traydstream views them as extensions of its platform. Technology integrators connect the company’s AI-powered document-checking engine with banks’ core systems through APIs, ensuring a seamless fit. Institutional alliances—like those with global players such as Microsoft, CGI, Finastra, Surecomp, Accenture..—help embed Traydstream’s solutions within large-scale digital-transformation programmes. Regional partnerships, meanwhile, allow for local expertise and regulatory alignment, critical in markets such as Southern Europe or LATAM where Jaime’s teams are active.
What distinguishes Traydstream’s model is how systematically it approaches partnership design. Each collaboration begins with discovery—listening to client workflows, identifying friction points, and mapping where digital capabilities can create value. Once the opportunity is defined, the company co-creates a joint value proposition that aligns incentives across all parties. “We first identify the compelling event for the client,” Jaime explains. “Then we design a joint solution that solves it.”
From there, Traydstream and its partners execute a shared go-to-market plan. Co-branded demos, integrated onboarding, and aligned account management ensure consistency for the client. Behind the scenes, joint governance structures define how performance is measured, how data is shared, and how decisions are made. This transparency is what keeps partnerships healthy long after the contract is signed.
The results speak for themselves. Banks using Traydstream’s AI engine through integrated partnerships have reduced trade-document turnaround times by up to 70 percent, dramatically improving efficiency while maintaining compliance accuracy above 90 percent. For clients, this translates into faster deal cycles, lower operational risk, and more confidence in their digital-transformation programs.
“Institutions are realising that digitisation is only powerful when embedded end-to-end,” Jaime notes. “The real breakthrough comes when AI and automation empower teams to make faster, better-informed decisions.”
This philosophy has turned Traydstream into more than a technology provider—it has made the firm a trusted collaborator in the trade-finance community. Its partnerships are based on clarity of purpose, shared governance, and a deep commitment to client success. Every new alliance expands the ecosystem’s collective intelligence, making the whole network stronger.
The lessons extend beyond trade finance. In any sector facing complexity and regulatory pressure, the same principles apply: define mutual value, integrate rather than duplicate, focus on long-term trust, and evolve together. For Traydstream, these are not abstract ideals but everyday practices.
Partnerships, when managed this way, become flywheels for growth. They enable faster innovation, help navigate regional regulations, and provide a more resilient operating model. As Jaime often says, “The best partnerships are those where everyone wins—the bank, the fintech, and, above all, the client.”
In the final part of this series, we’ll look at how the partnership model itself is evolving and what the next decade of collaboration will mean for trade finance globally.
Jaime Lopez-Heredia
Principal Sales South Europe
